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      <image:caption>I've had a knack for design and visual storytelling since middle school in the 1990s. Back then, it was expressed through HTML-customized AOL profiles and personal web pages on Geocities -- I'm dating myself here, I know. By freshman year of high school, I was art directing and freelancing before I knew what those terms meant. I learned how to use Photoshop and Dreamweaver (again, dating myself here) and got hired by friends and local small businesses with their branding and online identities. By the time I got to college, I had spent my free time co-founding streetwear brands, photographing the NYC underground hip-hop and nightlife scenes, and designing websites. Fast-forward to 2014, after college and working a decade at Apple as a technical leader in the retail stores, I officially flipped the switch from a technology-focused career to focus on my passion for cultivating brands. Since then, I've had different mid to senior leadership brand and agency roles. You know what? 14-year-old me would be proud of me right now because a creative career wasn't what my parents dreamt for me when they came to America, but it is something that they now know and understand sparks joy in me, and I feel fortunate that I get to do what I do on a daily basis.</image:caption>
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      <image:caption>The challenge was telling one story within the millions of archival images. We wanted to contextualize the artifacts, so we curated a selection from La Belle Époque, a fascinating era of enlightenment, and created a connection with contemporary issues.</image:caption>
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      <image:caption>Our concept was rooted in providing a museum experience to those unfamiliar with museums. To attract the public's attention to our app, we designed a poster and wheat-pasted it on the streets of NYC.</image:caption>
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